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A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the power to bring out your dog's superpowers. The road to hero status should be fun - and taste great.

POW!er protein first
Single Protein
Super tasty
A cute hungry dog licking its lips

All products

A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the power to bring out your dog's superpowers. The road to hero status should be fun - and taste great.

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