POW is a family-owned business since 1970, in its second generation and with more than 35 years of experience in cat and dog food. Today we are over 50 dedicated employees and dogs.
Discover POW! A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the ability to bring out your dog's superpowers. Whether your dog spends his days saving the neighborhood or just chilling on the couch, you can count on POW to have something to suit. POW is here to make sure your dog gets the very best. The ultimate combination of flavor and nutrition for a lifelong friendship - so you can continue your adventures together!
POW is developed in Sweden with a focus on Nordic conditions. Every ingredient in POW dry food is carefully selected to give your dog the best conditions. But what superpowers does each ingredient have to help your four-legged hero reach his full potential?