The power of nutrition

POW is developed in Sweden with a focus on Nordic conditions. Every ingredient in POW dry food is carefully selected to give your dog the best conditions. But what superpowers does each ingredient have to help your four-legged hero reach his full potential?

Pork

With its high protein content, pork provides an important building block for a strong body. It is also rich in vitamins and minerals, including B vitamins, zinc and selenium.

Lamb

Lamb meat is an excellent source of high-quality protein for dogs. In addition, lamb is rich in nutrients such as iron, zinc and B vitamins.

Whitefish

Whitefish is gentle and kind to your dog's stomach. In addition, it is good for both skin and coat with its rich content of Omega-3, among other things.

Naked oats

Good source of carbohydrates and fiber. Its high fiber content can also be beneficial for dogs with sensitive stomachs or digestive problems.

Rice (brown & white)

Rice is an excellent source of easily digestible carbohydrates, providing a consistent and sustainable source of energy, especially beneficial for dogs with sensitive stomachs or digestive problems.

Orange

You probably know that oranges are rich in vitamin C, but they are also an excellent source of potassium, folic acid and fiber.

Yeast

Yeast is a natural source of B vitamins, including vitamin B12, which is essential for the production of new cells and to support a faster healing process of wounds and injuries. In addition, yeast is an excellent source of iron.

Carrot

Carrots are an excellent source of fiber and minerals. Also a good natural source of beta-carotene, an antioxidant necessary to neutralize free radicals.

Tomato

Whole tomatoes are an excellent source of vitamin C and are particularly rich in carotenoid lycopene, an important antioxidant.

Yucca

Yucca has anti-infective effects and reduces joint infection symptoms. The plant contains several physiologically active phytochemicals, i.e. bioactive compounds. In dog food, the plant is mainly used to reduce stool odor.

Alfalfa

Alfalfa is a pea family plant that is rich in the minerals iron, magnesium, calcium and selenium. It also contains vitamin A, vitamin C and vitamin K.

Rosehip

Rich in vitamin C and also high in vitamin A, which contributes to a stronger immune system. Packed with antioxidants!

Parsley

Contains a wide range of essential vitamins, minerals and antioxidants. A real super spice!

Marigold

Marigold is particularly beneficial thanks to its anti-inflammatory properties, which can help relieve pain and discomfort in cases such as joint problems or other inflammatory conditions.

Blueberries

Blueberries are rich in antioxidants that protect against free radicals. Packed with vitamin C, vitamin A, potassium and carotenes.

Lingonberry

Lingonberries are rich in organic acids, vitamins A, B and C and trace elements. The berries also contain phytochemicals which are good for the urinary tract.

Cinnamon

Helps to maintain blood sugar levels and can increase insulin resistance. It also has a bactericidal effect and is good for stomach problems.

Chamomile

An herb that has anti-inflammatory properties and promotes digestion.

Nettle

Contains essential vitamins and minerals such as vitamins A, C, magnesium, calcium and iron.

Aniseed

One of our oldest medicinal herbs, with a positive effect on the digestive system.

Spirulina

Strengthens the immune system and boosts the skin and coat. Rich in vitamins and antioxidants.

bring out your dog's superpowers

POW! superpowers!

POWer protein first

Digestive shield

Dental force

Natural defense

The power of nutrition

Pork

Lamb

Whitefish

Naked oats

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