bring out your dog's superpowers

POW is a family-owned business since 1970, in its second generation and with more than 35 years of experience in cat and dog food. Today we are over 50 dedicated employees and dogs.

Discover POW! A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the ability to bring out your dog's superpowers. Whether your dog spends his days saving the neighborhood or just chilling on the couch, you can count on POW to have something to suit. POW is here to make sure your dog gets the very best. The ultimate combination of flavor and nutrition for a lifelong friendship - so you can continue your adventures together!

POW! superpowers

POWer protein first

Pork or lamb, tasty and nutritious

Digestive shield

Triple action for the stomach with prebiotics, probiotics and bentonite-montmorillonite, and rice

Dental force

Active minerals fight tooth decay and contribute to strong teeth

Natural defense

Vitamins, minerals and antioxidants from fruits and vegetables strengthen natural defenses.

Skin protection

Natural fatty acids promote healthy skin and shiny coat

The power of nutrition

POW is developed in Sweden with a focus on Nordic conditions. Every ingredient in POW dry food is carefully selected to give your dog the best conditions. But what superpowers does each ingredient have to help your four-legged hero reach his full potential?

Pork

With its high protein content, pork provides an important building block for a strong body. It is also rich in vitamins and minerals, including B vitamins, zinc and selenium.

Lamb

Lamb meat is an excellent source of high-quality protein for dogs. In addition, lamb is rich in nutrients such as iron, zinc and B vitamins.

carob

With its high content of vitamin A and B2, carob helps to promote healthy skin and a shiny coat, while strengthening eye health.

Naked oats

Good source of carbohydrates and fiber. Its high fiber content can also be beneficial for dogs with sensitive stomachs or digestive problems.
Rice (brown & white)

Rice is an excellent source of easily digestible carbohydrates, providing a consistent and sustainable source of energy, especially beneficial for dogs with sensitive stomachs or digestive problems.

Orange

You probably know that oranges are rich in vitamin C, but they are also an excellent source of potassium, folic acid and fiber.

Yeast

Yeast is a natural source of B vitamins, including vitamin B12, which is essential for the production of new cells and to support a faster healing process of wounds and injuries. In addition, yeast is an excellent source of iron.

Carrot

Carrots are an excellent source of fiber and minerals. Also a good natural source of beta-carotene, an antioxidant necessary to neutralize free radicals.

Tomato

Whole tomatoes are an excellent source of vitamin C and are particularly rich in carotenoid lycopene, an important antioxidant.

Yucca

Yucca has anti-infective effects and reduces joint infection symptoms. The plant contains several physiologically active phytochemicals, i.e. bioactive compounds. In dog food, the plant is mainly used to reduce stool odor.

Alfalfa

Alfalfa is a pea family plant that is rich in the minerals iron, magnesium, calcium and selenium. It also contains vitamin A, vitamin C and vitamin K.

rosehip

Rich in vitamin C and also high in vitamin A, which contributes to a stronger immune system. Packed with antioxidants!

Parsley

Contains a wide range of essential vitamins, minerals and antioxidants. A real super spice!

marigold

Marigold is particularly beneficial thanks to its anti-inflammatory properties, which can help relieve pain and discomfort in cases such as joint problems or other inflammatory conditions.

Blueberries

Blueberries are rich in antioxidants that protect against free radicals. Packed with vitamin C, vitamin A, potassium and carotenes.

Lingonberry

Lingonberries are rich in organic acids, vitamins A, B and C and trace elements. The berries also contain phytochemicals which are good for the urinary tract.

Cinnamon

Helps to maintain blood sugar levels and can increase insulin resistance. It also has a bactericidal effect and is good for stomach problems.

Chamomile

A beautiful herb that has anti-inflammatory properties and promotes digestion.

Nettle

Contains essential vitamins and minerals such as vitamins A, C, magnesium, calcium and iron.

Aniseed

One of our oldest medicinal herbs, with a positive effect on the digestive system.

Spirulina

Strengthens the immune system and boosts the skin and coat. Rich in vitamins and antioxidants.

FAQ

Do you have a mouth guard?

All our foods contain sodium hexametaphosphate, which reduces the formation of tartar and plaque.

What is phosphorus and mash and do you have it in all feeds?

Fructooligosaccharides (FOS) and mannanoligosaccharides (MOS) are prebiotic dietary fibers that promote healthy gut flora in dogs and other animals. FOS works by stimulating the growth of good gut bacteria, which can improve digestion and support the immune system. And yes, we have it in all our products.

Why pork?

Pork is high in protein, easy to digest and can be suitable for dogs with sensitive stomachs or digestive problems. It's also a good choice for dog owners looking for alternative sources of protein for their dogs. But perhaps most of all because many dogs find it delicious!
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