POW Superdog

bring out your dog's superpowers

POW is a family-owned business since 1970, in its second generation and with more than 35 years of experience in cat and dog food. Today we are over 50 dedicated employees and dogs.

Discover POW! A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the ability to bring out your dog's superpowers. Whether your dog spends his days saving the neighborhood or just chilling on the couch, you can count on POW to have something to suit. POW is here to make sure your dog gets the very best. The ultimate combination of flavor and nutrition for a lifelong friendship - so you can continue your adventures together!

POW! superpowers!

Lamb icon

POWer protein first

Pork, lamb or fish, tasty and nutritious.
Prebiotics and probiotics for the gut

Digestive shield

Triple action for the stomach with prebiotics, probiotics and bentonite-montmorillonite, and rice
Ikon tooth - active minerals contribute to strong teeth

Dental force

Active minerals fight tooth decay and contribute to strong teeth.
Ikon - skin and coat. Natural fatty acids promote healthy skin and a shiny coat.

Natural defense

Vitamins, minerals and antioxidants from fruits and vegetables strengthen natural defenses. Natural fatty acids promote healthy skin and a shiny coat.

The power of nutrition

POW is developed in Sweden with a focus on Nordic conditions. Every ingredient in POW dry food is carefully selected to give your dog the best conditions. But what superpowers does each ingredient have to help your four-legged hero reach his full potential?

Pork

High protein content provides an important building block for a strong body. Rich in B vitamins, zinc and selenium, among others. Easily digestible and may suit dogs with sensitive stomachs.

Whitefish

Is a low-allergen, easily digestible, low-fat protein source high in high-quality protein, iodine, selenium, phosphorus and B vitamins. It is ideal for sensitive stomachs, sensitive skin, weight management and elimination diets.

Lamb meat

A tasty and nutritious source of protein that is particularly good for sensitive dogs or those with food intolerances. It contains high-quality protein, iron, zinc, B vitamins and healthy fats that support muscles, skin and coat. Lamb is also an excellent option in rotational diets to provide variety and reduce the risk of allergies.
Alfalfa

A pea family plant rich in the minerals iron, magnesium, calcium and selenium. In addition, it contains vitamin A, vitamin C and vitamin K.

Aniseed

One of our oldest medicinal herbs, with a positive effect on the digestive system.

Orange

You probably know that oranges are rich in vitamin C, but they are also an excellent source of potassium, folic acid and fiber.

Bentonite montmorillonite

Is a natural clay with a very high absorption capacity, making it effective in binding fluids, toxins and microorganisms in the intestine and taking them out through the stool. It contributes to stable digestion, firm stools and a balanced intestinal environment.

Blueberries

Real health berries! Blueberries are rich in antioxidants, vitamin C and fiber - a natural support for cell health, immune system and digestion. American blueberries contribute vitamin C and antioxidants in the skin, while European blueberries contain higher levels of anthocyanins, an antioxidant that promotes eye health, urinary tract and cell protection.

Fenugreek

A nutritious herb rich in iron, magnesium, saponins and B vitamins, known for its appetite stimulating and digestive properties. It can also support blood sugar control, hormone balance and recovery.

Brown & white rice

An excellent source of easily digestible carbohydrates, especially beneficial for dogs with sensitive stomachs or digestive problems. The blend of white and brown rice provides consistent and long-lasting energy, with more antioxidants, vitamins and minerals.

chicory root

A natural root found in our cookies, it is rich in inulin and FOS, a type of prebiotic fiber that favors the growth of good gut bacteria,

Enterococcus faecium

Natural gut bacteria added to promote a stable bacterial flora in the gastrointestinal tract of dogs and cats.

FOS - fructooligosaccharides

Also known as FOS, natural prebiotic fibers that promote the growth of good bacteria in the gut. FOS feeds the good bacteria so they thrive and multiply, supporting balanced gut flora, improved digestion and a stronger immune system.

Fish oil

Fish oil is a natural source of omega-3 fatty acids, mainly EPA and DHA, which support the heart, brain, joints and immune system. It also promotes a shiny coat and healthy skin, especially in dogs and cats with dry or sensitive skin.

Pig fat

Easily digestible and tasty fat source that provides energy, promotes healthy skin and shiny coat, and contains essential fatty acids and fat-soluble vitamins.

Hydrolyzed yeast

Is a high-quality ingredient containing natural beta-glucans and mannan oligosaccharides (MOS), which support the dog's immune system and stomach health. In addition, hydrolyzed yeast is a natural source of B vitamins

carob

High in vitamin A and B2, it helps to promote healthy skin and a radiant coat, while boosting eye health.

Yeast

Yeast is a natural source of B vitamins, including vitamin B12, which is essential for the production of new cells and to support a faster healing process of wounds and injuries. In addition, yeast is an excellent source of iron.

Chamomile

An herb that has anti-inflammatory properties and promotes digestion.

Cinnamon

Helps to maintain blood sugar levels and can increase insulin resistance. It also has a bactericidal effect and is good for stomach problems.

Chickpeas

A nutritious legume full of dietary fiber, iron and folate. Provides long-lasting energy and supports digestion thanks to its fiber content.

Lignocellulose

Acts as an indigestible fiber that helps regulate bowel movements and contributes to a smooth and stable stool consistency. Supports healthy intestinal flora by improving intestinal function and facilitating nutrient absorption.

Linseed

Contributes to both stomach health and a healthy skin and coat. Naturally rich in omega-3 fatty acids, it can reduce inflammation, support brain function and give the coat a healthy shine.

Lingonberry

Lingonberries are rich in organic acids, vitamins A, B and C and trace elements. The berries also contain phytochemicals which are good for the urinary tract.

MOS - mannanoligosaccharides

are prebiotic fibers derived from yeast that support healthy gut flora and a strong immune system. They work by binding harmful bacteria in the gut and preventing them from attaching to the gut wall, contributing to a better gut balance and reduced risk of infections.

Carrot

Carrots are an excellent source of fiber and minerals. Also a good natural source of beta-carotene, an antioxidant necessary to neutralize free radicals.

Mulberry

Nutritious berry containing vitamin C, iron, potassium, calcium, phosphorus and antioxidants. It supports the immune system, blood circulation and cell protection against oxidative stress. Mulberry is a tasty and natural supplement with both health benefits and sweetness, for a naturally good taste.

Naked oats

Good source of carbohydrates, without gluten. Naked oats have a higher energy content than regular oats as they are hull-less. Good for dogs with sensitive stomachs or digestive problems.

Sodium hexametaphosphate

A mineral that binds calcium in the oral cavity so it doesn't stick to teeth, reducing tartar build-up by up to 100%. Found in all our dry dog foods as tartar is a common health problem in dogs.

Rosehip

Rich in vitamin C and also high in vitamin A, which contributes to a stronger immune system. Packed with antioxidants!

Nettle

Contains essential vitamins and minerals such as vitamins A, C, magnesium, calcium and iron.

Peppermint

An aromatic herb with natural antibacterial and soothing properties, especially for the stomach and digestion. It can help reduce gas, support bowel movements and freshen breath.

Parsley

Contains a wide range of essential vitamins, minerals and antioxidants. A real super spice!

Pears

Excellent source of pectin, dietary fiber, vitamin C, copper and natural antioxidants. Pectin promotes healthy digestion but also healthy blood sugar levels.

Marigold

Marigold is particularly beneficial thanks to its anti-inflammatory properties, which can help relieve pain and discomfort in cases such as joint problems or other inflammatory conditions.

Seaweed

Seaweed is a natural super ingredient rich in minerals such as iodine, calcium, magnesium and iron, as well as vitamins, antioxidants and omega 3 (ALA). It supports thyroid function, skin, coat and metabolism

Sugar beet fibers

Is a natural product with fiber extracted from sugar beets (but - despite the name - contains no sugar). Sugar beet fiber helps move food through the intestines, which is broken down by stomach bacteria and nourishes intestinal wall cells. This leads to better absorption of nutrients.

Sunflower oil

A vegetable oil rich in unsaturated fatty acids, especially omega-6, as well as vitamin E, which acts as an antioxidant. It provides your pet with calories needed for energy and supports skin and coat care, cell health and the immune system.

Spirulina

Strengthens the immune system and boosts the skin and coat. Rich in vitamins and antioxidants.

Tapioca

Extracted from the Cassava root, it is an easily digestible carbohydrate source, used as a grain-free carbohydrate and binding agent that also contributes to a more even blood sugar level.

Tomato

Whole tomatoes are an excellent source of vitamin C and are particularly rich in carotenoid lycopene, an important antioxidant.

cranberry

Rich in vitamin C, zinc, iron, folic acid and antioxidants that support urinary tract health, immune function and cell protection. They have natural antibacterial properties that can help prevent urinary tract infections, especially in susceptible individuals.

Yucca schidigera

Has anti-infective effects and reduces joint infection symptoms. The plant contains several physiologically active phytochemicals, i.e. bioactive compounds. In dog food, the plant is mainly used to reduce the odor of the stool.

Apple

A high-fiber fruit that promotes digestion and intestinal health, thanks to its soluble fiber content such as pectin. Apples also contain vitamin C and vitamin A, antioxidants and natural sugars that provide energy in a gentle way.