No, we do not use any ingredients from China, all ingredients in POW are from the EU, except lamb which is from New Zealand. The ingredients are carefully checked and undergo 120 tests before going into production, this to ensure quality.

All the ingredients in the POW are from the EU except for lamb meat, which comes from New Zealand.

We focus on high-quality animal proteins, but we prefer to call it 'taste' - because dogs love it! Our main sources of protein are pork, lamb and white fish, as they are both digestible and tasty for dogs.

It contains pig fat and fish oil, all fat is refined i.e. free of proteins.

Rice is an easy-to-digest carbohydrate source that is kind to the stomach, and the mix of white and brown rice provides a more even blood sugar level that provides energy for a longer period of time.

Naked oats shed their husk when harvested, so the seed is naked and thus contains more energy than regular oats. Oats are also gluten-free, making them more palatable.

POW promotes dental health through sodium hexametaphosphate, which reduces tartar formation, and a crunchy lining structure that helps to mechanically clean teeth. In addition, essential minerals such as calcium and phosphorus contribute to strong teeth and healthy gums.

Yes, taurine is naturally found in meat and POW is high in meat and therefore high in taurine.

No! We believe in natural and nutritious food without unnecessary additives. POW contains no artificial colorings, flavor enhancers, or preservatives.

All our foods are carefully formulated to provide your dog with a balanced diet. We use natural ingredients such as pork, lamb or whitefish meat, omega fatty acids for a healthy coat, minerals for bones and joints, vitamins for the immune system and easily digestible carbohydrates for energy.

Yes, there are both Omega 3 & 6 in POW, the specific ratio of Omega 3 & 6 is to promote healthy skin and coat health, even for the sensitive individual.

POW Light/Sterilized is our low-calorie food with less fat than the other varieties.

We suggest a 2-week transition, mixing the new and old feed as follows: days 1-4: 25% new and 75% old, days 5-9: 50% new and 50% old, days 10-14: 75% new and 25% old. On day 15: 100% of the new food. If the dog is sensitive, you can do an even longer adaptation where you have 4-5 days intervals but only change 10% of new and old food per step.

POW Super Power is our high-energy food with the most energy.

Yes! POW works well both as a complete food and in combination with other foods. If you mix, make sure to adjust the amounts so that your dog gets a balanced diet.

POW Super Power is the feed we recommend for pregnant and lactating bitches. However, if the bitch needs to be fed smaller pellets, Puppy Small and Medium can be used.

The amount depends on your dog's weight, age and activity level. We have feeding recommendations on each pack and on our website to help you find the right amount.

Small and medium breeds below 25 kg adult weight are estimated to have finished growing by 1 year of age (12 months). Large breeds between 25-40 kg adult weight are estimated to have finished growing by 1.5 years of age (18 months) and very large breeds over 40 kg adult weight are estimated to have finished growing by 2 years of age (24 months). Therefore, it is important that they are fed puppy food until they are estimated to have finished growing, to ensure that their bones are strong before adult food is introduced.

Puppies starting to eat solid food can be introduced to dry food as early as 3-4 weeks of age, but then soaked and in small tasting portions as they are still nursing. This is gradually increased as the pups start to eat more solid food and suckle less, to be completely weaned from the bitch and eating only solid food by 8 weeks of age.

About POW. POW belongs to a family business based in Sweden, headquarters and warehouse are located in Sweden.

POW has food for all types of dogs! From the tiny puppy to the active adult dog or the senior bon vivant - we have customized recipes for every life stage, need and taste.

There is no factory in Sweden that can produce dog food with as much meat as POW requires, nor Swedish raw materials in the volume and quality we needed. To be able to offer the quality we want, with a high proportion of animal ingredients, we chose a specialized facility in the Netherlands. By producing in the Netherlands, we can ensure that POW maintains the high standard we want to give dogs - without compromising on nutrition or taste.

POW is a chicken-free dog food, single protein with pork, lamb or white fish and with lots of health benefits. Rice as a gentle carbohydrate source.

The factory where we have our POW dry food recipes produced is located in a state-of-the-art facility in the Netherlands.

POW is available from well-stocked pet shops, as well as several selected local online retailers.

Via Bonuscard we offer a 30% discount to all breeders who are members of our breeders club, we also offer free puppy packages.

Absolutely! If your pet, for any reason, doesn't like our food, you can return the package (with at least 75% of the food remaining) along with the purchase receipt. You'll receive a refund or can try something else.

We offer benefits and discounts via Bonuscard to consumers, hunters, service dogs and breeders. It's free to join and become part of our league!

Best before is always stated on the packaging, but is 18 months after the date of manufacture.

The best way to store our dry food is in a dry and cool place, preferably in the original packaging that is sealed with a resealing mechanism or with an Easter clip. Then it is extra good if you can have the resealed bag in a barrel with a lid.

The dry food bags are made of a mixed material, so the bag should be disposed of in the household waste. The cans can be recycled and sorted as metal packaging.

The bags are made of a mixed material, which means they should be disposed of as combustible waste or in normal household waste.

Sustainability is an important part of POW - we produce our feed in a factory powered by at least 25% of our own wind power and we recycle water in production. In addition, we choose ingredients that are good for both dogs and the environment.