bring out your dog's superpowers!

Whether your dog spends its days saving the neighborhood or just chilling on the couch, you can trust that POW has something to suit. The ultimate combination of taste and nutrition – so you can continue your adventures together!

Which flavor does your dog choose?

High-quality food with single protein

POW is here to ensure your dog gets the very best! That’s why we put POWer-protein first! Our food is carefully formulated using three powerful protein sources: pork, lamb, and fish – always free from chicken. We also ensure that every nutrient your dog consumes is healthy and safe. Our production maintains the highest quality thanks to independent inspections, and we use the same type of tests as for human food. All to make sure you feel confident about the food your dog eats!

Ingredients in POW dog food

Maximum power for all dogs

Strengthen your dog's natural defenses

Dental force

Active minerals fight tooth decay and contribute to strong teeth.

Digestive shield

Multi-action for the stomach with prebiotics, probiotics and bentonite-montmorillonite, and rice.

Let your dog shine from the inside out!

"

My Dutch Shepherd has now been on Pow for 4 days. And wow, what an amazing food! He’s doing great with his digestion and he LOVES the food. He’s been picky in the past and rarely finished his meals. We're going with pork and are so incredibly satisfied! I’ve had dogs for 17 years and, like so many others, have navigated through the dog food jungle. But now I think we've finally found OUR brand!

Jennifer and kiddo

Questions and answers

Is POW a Swedish trademark?

About POW. POW belongs to a family business based in Sweden, headquarters and warehouse are located in Sweden.

Where is POW dry food produced?

The factory where we have our POW dry food recipes produced is located in a state-of-the-art facility in the Netherlands.

Why should I give my dog POW?

POW is a chicken-free dog food, single protein with pork, lamb or white fish and with lots of health benefits. Rice as a gentle carbohydrate source.

Where can I buy POW?

POW is available from well-stocked pet shops, as well as several selected local online retailers.

Do you have a taste guarantee on your products?

Absolutely! If your pet, for any reason, doesn't like our food, you can return the package (with at least 75% of the food remaining) along with the purchase receipt. You'll receive a refund or can try something else.

Does POW contain any artificial additives or colorants?

No! We believe in natural and nutritious food without unnecessary additives. POW contains no artificial colorings, flavor enhancers, or preservatives.

Questions and answers

bring out your dog's superpowers!

bring out your dog's superpowers!

High-quality food with single protein

Maximum power for all dogs

Strengthen your dog's natural defenses

Dental force

Digestive shield

Let your dog shine from the inside out!

"

What taste does your dog prefer?

Adult White Fish & Rice

Puppy Small/Medium

Lamb & Rice

Questions and answers

Dry food

Treats

Wet food

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