Discover POW!

A dog food range created to meet the specific needs of four-legged heroes through different stages of their lives. Whether you have a small puppy, an adult adventurer or an older wise friend, POW has the ability to bring out your dog's superpowers.

For growing heroes of smaller breeds

Puppy Small/Medium

<span>Loaded with superpowers for small puppies. Gives extra energy for all aspiring superheroes!</span><br>

For growing heroes of larger breeds

Puppy Large/X-large

Optimal nutrition for big puppies to grow even bigger and stronger - slowly but surely. (P)awesome recipes for growing superheroes.

For adult heroes of small and medium-sized breeds

Adult Small/Medium

Tasty and healthy super-nutrition for grown-up little wonder dogs. Get all the fantastic four-legged heroes ready for new adventures.

For adult superheroes of major races

Adult Large/X-large

Tailor-made recipes for all big heroes. Feel the big power for your super dog!

For your super-sized best friend

Light/Sterilized

Even heroes may need help to find their match weight. POW to the rescue!

A popular POWer protein

Lamb & Rice

Popular POWer protein lamb, topped with super ingredients. Has the ability to bring out the superpower in even the most sensitive heroes.

POWs for all working dog heroes

Super power

POW! POW-WOW! Saving the world takes a lot of energy. Maximum POWer for all working dog heroes.

Retain the superpowers of your senior hero

Senior

Nutrition that strengthens natural defenses and good mobility. To maintain the superpowers of your senior hero