Yes, pork is high in protein and tasty. A protein option suitable for dogs (and their owners) looking for alternative protein sources.

Yes, we only have pork or lamb in our formula.

All ingredients in POW! are from the EU except for lamb meat, which comes from New Zealand.

The factory where POW! is produced has its own wind power, which accounts for 25% of all energy used in production.

It contains pig fat and fish oil, all fat is refined i.e. free of proteins.

POW! is a chicken-free, single-protein dog food with pork or lamb meat and lots of health benefits. Rice as a gentle carbohydrate source.

Rice is an easy-to-digest carbohydrate source that is kind to the stomach, and the mix of white and brown rice provides a more even blood sugar level that provides energy for a longer period of time.

The factory where we have our recipes made for POW! is located in Coevorden, the Netherlands.

Naked oats shed their husk when harvested, so the seed is naked and thus contains more energy than regular oats.

In addition to the mechanical cleaning that occurs when the dog chews our food dry, POW! contains sodium hexametaphosphate, which is a mineral that prevents calcium from attaching to the teeth and forming tartar. According to studies, it has been shown to reduce tartar formation by up to 100%.

POW! Light/Sterilized is our low-calorie feed with less fat than the other varieties.

We suggest a 2-week transition, mixing the new and old feed as follows: days 1-4 25% of the new and 75% of the old, days 5-9 50% of the new and 50% of the old, days 10-14 75% of the new and 25% of the old. On day 15 100% of the new food. If the dog is sensitive, you can do an even longer adaptation where you have 4-5 days intervals but only change 10% of new and old food per step.

POW! Super Power is our highest energy feed with the most energy.

POW! Super Power is the feed we recommend for pregnant and lactating bitches. However, if the bitch needs to be fed smaller pellets, Puppy Small and Medium can be used.

The bag and sack are made of a mixed material, which means they should be sorted as combustible waste.

Small and medium breeds below 25 kg adult weight are estimated to have finished growing by 1 year of age (12 months). Large breeds between 25kg-40kg in adult weight are estimated to have finished growing by 1.5 years of age (18 months) and very large breeds over 40kg in adult weight are estimated to have finished growing by 2 years of age (24 months). Therefore, it is important that they are fed puppy food until they are estimated to have finished growing, to ensure that their bones are strong before adult food is introduced.

Puppies starting to eat solid food can be introduced to dry food as early as 3-4 weeks of age, but then soaked and in small tasting portions as they are still nursing. This is gradually increased as the pups start to eat more solid food and suckle less, to be completely weaned from the bitch and eating only solid food by 8 weeks of age.

Yes, there are both Omega 3 & 6 in POW! the specific ratio of Omega 3 & 6 is to promote healthy skin and coat health.